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MEDIA TRAINING

INTRODUCTION

IT'S ALL ABOUT CONTENT!

Today, a company's notoriety and reputation largely depends on the content available on the internet. 

By producing content related to your core business, its decision makers, your customers and prospects, you impose yourself as a leading opinion maker and you will boost your business. 

Keyboards, and cameras, ready, set, go!

 

GOLDEN RULES

REMOVE WHAT IS NOT INDISPENSABLE

1. Text: Useless word

2. Photo: Useless Object

3. Video: Useless Frame

NB: Attitude, attitude, attitude, attitude...
There's plenty of reason to explain the unexplainable.
We don't have time for this. The actions speak for themselves.

 

3 ESSENTIAL NOTIONS

RESOLUTION: Only HD photos can be used for Print (magazines, journals...)

COPYRIGHTS: If you do not have written proof of your ©, you do not have it. (Mention © in your photos)

WIKIPEDIA: Very useful to find but cannot be used as a source itself

 

ONLINE AUDIT

Text       Photos      Video       Total

Company name

CEO name

Other key words

Total

Content Rating

Consider 3 texts, 3 photos, and 3 videos associated with your company (the first ones coming out on Google)

- Element does not exist: 0

- Poor Quality: 1

- Good Quality: 2

- Excellent Quality: 3

Analyse your Score

- Between 0 and 9: More thorough reaction and edition needed

- Between 9 and 18: Continue further editing

- Between 18 and 27: High-level presence

 

PHOTOS (FUNDAMENTALS)

#1 The Light: Position your subject nicely in the light

#2 Composition: Isolate the subject and do not cut his head, foot or hand off the frame

#3 Framing: Play with horizontal or vertical lines of the landscape to add a framing effect

#4 View Angle: Multiply angles and format of the shots (general shot, overall, average, American, close-up, the very close-up)

PAY ATTENTION

  • Details: Tie or suit badly adjusted...

  • Hands and body language say a lot. Avoid: hiding hands, crossing arms, slouching position. For hands and body tell subject to use gravity to your advantage and let loose. 

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"TODAY EVEN AN iPHONE ALLOWS TO OBTAIN PHOTOS OF EXCEPTIONAL QUALITY"

 

IN 20 SECONDS

DAY LIGHT

Softens lines and shadows

PAY ATTENTION TO THE FRAME

The subject can be framed; he must not be cut or have the frame too close to him.

RULE OF THIRDS

Do not focus your subject, otherwise he/she may be cut off due to the fold of the magazine

ACTION

Capturing people in action helps telling a story.

 

CASE STUDIES

1. PARASITE

Do not photograph parasitic elements in the field

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2. EXPRESSIONS

You have to choose the photo where the person is to his advantage

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3. HANDS

The placement of hands is important

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4. POLLUTION AND FRAMING

Minimise the pollution of your picture. The closer you get the better the outcome.

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5. THE POSTURE

Preferably choose a photo where the person is standing straight

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6. ANGLE OF VIEW

Angle of view can dramatically change the rendering of the photo

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7. FRAMING

Watch out for the angle of view and the subject

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8. GESTURE

Put the subject in value

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9. CONTEXT

Contextualize your photo according to the subject

          Head of the Grand Théâtre de Luxembourg

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René Grosbusch

Fruit & vegetable retailer

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Tomotaka Takahashi

Robot Designer

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10. LIGHTING

Take the light into consideration

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11. THE POSITION

When the subject is moving, be sure to make it stylish

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12. EXPRESSION/LIGHT

We can talk to the subject to loosen it

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HIGH IMPACT PHOTOS

DEPTH OF FIELD

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GOOD ATTITUDE

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CONTEXT (RETAILER)

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FRAMING

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PERSPECTIVE

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BRANDING

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VIDEOS (FUNDAMENTALS)

#1 The Light: Avoid facing the light, whether natural or artificial. Be careful of shadows. 

#2 Angles: 

  • The classical angle => objective shooting

  • The subjective view => the viewer is the camera

  • The dive => give a feeling of greatness, fear or vulnerability

  • The view against dive => make the action stronger, accentuate a moment

#3 Sound: Find royalty free music to edit your video

BEFORE THE SHOOT

  • Hardware list: camera, charged battery, empty SD cards, microphone, light, camera stand.

  • Scrip and story board 

DURING FILMING

  • Check format and ISO (light exposition)

  • Check microphone levels

  • Focus on smiles, no subject should watch the camera directly

 

SHOOTING TIPS

1. Moving shots: Use a foot or a traveling shot 

2. Make sure you focus every shot

 

3. Delete failed plans as you go

4. During interview

- leave space aside the stare of the subject

- control the input level of the microphone

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