Outsmart, outdo and outperform in the digital age
MAGAZINE
PHOTO LAYOUT AND SELECTION
In this tutorial, you will find guideline regarding the photo selection and their layout in a magazine.
Photo Selection
-
Avoid unnecessary use of photo
BEFORE
THE MAIN PICTURE
DOES NOT
MAKE THE WOMAN BUSINESS LIKE, BUT RATHER LIKE AN INTERRUPTING COLLEAGUE
2. Avoid the use of generic photo
BEFORE
BEYOND BEING GENERIC,
THE CURRENCY
PHOTO DOES NOT ADD ANYTHING TO THE PAGE
Here is another example
BEFORE
THESE PHOTOS SCREAM
GENERIC
STOCK IMAGES -- TO AVOID
Layout
1. Visual effects
BEFORE
AVOID VISUAL CONFUSION BETWEEN 2 SEPARATE ITEMS (ADVERTISEMENT AND TEXT) BY ENSURING
COLOUR BREAK
2. In content driven magazine favour the text over the image
BAD EXAMPLE
THE PHOTO AND THE TITLE TAKE OVER 1/3RD OF THE PAGE SPACE, DIVERTING ATTENTION FROM THE REAL ADDED VALUE:
THE TEXT
3. Check that the quotes are impactful (Readers must REMEMBER THEM)
BAD EXAMPLE
The quote is too long and can't be remembered.
4. Remove any useless photo
![Screen Shot 2019-03-26 at 12.43.18[1].pn](https://static.wixstatic.com/media/42e0ed_681125b8a6ce4db29caf079cc253404d~mv2.png/v1/fill/w_541,h_379,al_c,usm_0.66_1.00_0.01/Screen%20Shot%202019-03-26%20at%2012_43_18%5B1%5D_pn.png)
BAD EXAMPLE
A useles "in your face" photo in the layout
5. Avoid "in your face portraits"
BAD EXAMPLE
An "in your face portrait" without the quote on it.
6. Make sure that graphic designers indicate "LOW RES" banners if the photo is not good enough.
GOOD EXAMPLE
Designers must indicate the "LOW RES BANNER"
7. Story telling
BAD EXAMPLE
Narcissic photo of the speaker in the center
7. Layout and alignment of photos
BAD EXAMPLE
Visually unsatisfying
Unaligned photos
8 . Team Picture
![Screen Shot 2019-04-05 at 10.46.39[6].pn](https://static.wixstatic.com/media/42e0ed_374a7757612b4201922d79095995ccf5~mv2.png/v1/fill/w_553,h_387,al_c,usm_0.66_1.00_0.01/Screen%20Shot%202019-04-05%20at%2010_46_39%5B6%5D_pn.png)
BAD EXAMPLE
Unsatisfying team picture
Summary and Dossier Introduction
Only inclue photos of :
- paying clients
- VIP (Ministers, People from the cover, high profile business man)
- Special dossier if they are superb.
Do not include non-paying article!
Magazine structure - Chemin de fer
Golden rules:
- Place big clients first
- Do not place 4-pagers next to each others
- Do not place competitors next to each other - alternate with client from a different industry
- Place less important client at the end of section
- Place ugly layout at the end of the sections
Andy Structure
Summary
Success Story
360 article
History (before/after)
Infographic
Association
Intro to Business
Business section
Specific section "Insurrance, PE, etc."
Lifestyle
Event coverage
Best Address
Duke Structure
Summary
Success Story
Association
Intro to Business
Business section
Specific section "Insurrance, PE, etc."
Lifestyle
Event coverage
Best Address
Event Coverage
Catastrophic Scenarios
Before - ATEL 2018
People not paying attention
No Dinner photo
Wrong Text
Empty Room
Wrong Link
After - ATEL 2018
CEO present at event
Dinner Photo
Full Room
LPEA Conference - 2019
BAD EXAMPLE
Overuse of the LPEA Branding
Not enough pictures of the speakers
EACT Summit - 2019
BAD EXAMPLE
The main speaker is not showcased
No storytelling
BAD EXAMPLE
-Anonymous people
-360Crossmedia not showcased